Designing at the edge of
clarity and delight.
I craft product experiences for early-stage startups and scaling platforms — turning ambiguity into interfaces people actually want to use. Currently open to senior IC roles and select consulting engagements.
End-to-end product design for a YC-backed fintech. Led design system creation, onboarding flows, and a dashboard that reduced time-to-insight by 40%.
iOS app for async teams. User research, IA redesign, and motion language that drove a 62% retention uplift at 30-day mark.
Redesigned core analytics surfaces for logistics operators. 80+ component library, complex data tables, and a radically simplified KPI layer.
Sensitive-data UX for a mental health startup. Built accessible check-in flows and an award-winning visual language.
Designed AI-native interaction patterns and trust-signalling UI for an enterprise search product.
Demystified blockchain primitives through progressive disclosure and a cohesive cross-platform design system.
How I work
Born in Shanghai, raised in Vancouver, and now based in San Francisco — I've spent seven years working at the intersection of product strategy and visual craft. My background in cognitive science means I start every project with the question: "What does the user need to understand, and how fast?"
Before going independent, I led design at Ripple (series B fintech), was staff designer at Notion's growth team, and spent two formative years at a small studio in Berlin learning that constraints are a feature, not a bug.
Whether you have a funded startup that needs a design partner, or a product team looking for a senior IC — I'd love to hear about it. Response time is usually under 24 hours.
[email protected]