I design digital products that reduce friction between what users need and what businesses want — pairing research rigor with systems thinking and a taste for the understated.
Redesigned the expense categorisation and insights flow for 280,000 UK small business owners — cutting monthly reconciliation time from 4+ hours to under 40 minutes.
0→1 mobile health app helping users understand their bloodwork results through progressive disclosure and contextual guidance.
Rebuilt the 7-step activation funnel for a financial planning platform — reducing time-to-value and dramatically improving team invite rates.
Led the 18-month rebuild of N26's cross-platform design system — 160+ components, a token architecture spanning 6 brand sub-products, and onboarding docs that cut new-designer ramp time from 3 weeks to 4 days.
Simplified a notoriously dense inspector panel for 400K+ monthly active designers, reducing the task failure rate by half.
Mixed-method study across 142 participants to understand how users in financial stress perceive trust in open banking — findings directly shaped a major product pivot.
I'm a Senior Product Designer with 7+ years building consumer and B2B products across fintech, health, and developer tooling. I care about the gap between what a product promises and what it actually delivers — and I design to close it.
My background spans 0→1 product work and large-scale design system architecture. I've led design as a solo IC and as the head of a 4-person design team. What stays constant: a belief that good design is invisible, and that research and craft are not in tension.
When I'm not in Figma, I'm usually reading about cognitive load, arguing about typography, or hiking somewhere with poor phone signal.
Whether you're building something new, improving something that matters, or just want to think out loud about design — I'm all ears.