SaaS
Design System
Folia — Analytics Platform Redesign
Rebuilt a legacy analytics dashboard from the ground up — 40% increase in task completion, 0→1 design system adopted by 6 teams.
Maya
Chen
Product Designer & Systems Thinker
I design digital products that feel effortless — bridging complex systems and human behaviour through rigorous craft and empathetic research.
7+
Years of experience
40+
Products shipped
12M+
Users impacted
Things I've
made matter
A curated set of projects spanning enterprise SaaS, consumer apps, design systems, and research-led product work.
Mobile
Vessel — Personal Finance for Gen Z
Zero-to-one mobile app. 150k downloads in first 3 months. Featured on App Store's "Apps We Love."
E-commerce
Arca — Luxury Goods Checkout
Checkout conversion redesign. +28% purchase rate, −40% abandonment.
Design System
Mono — Enterprise Design System
A token-based design system for 200+ components, used across 8 product lines.
B2B SaaS
Relay — Team Comms Onboarding
Onboarding redesign that cut time-to-first-value from 4 days to 11 minutes.
AI ProductZero-to-One
Aether — AI Writing Companion
Designed the interaction model for an AI writing product — from blank-page anxiety to confident first draft. Acquired by a major media company 18 months post-launch.
Designing at the
edge of clarity
and chaos
I'm Maya — a product designer based in San Francisco with 7+ years across early-stage startups and product-led growth companies. I've led design at Series A through Series C, working alongside PMs, engineers, and researchers to ship work that scales.
My practice lives at the intersection of systems thinking and empathetic craft. I believe great design is as much about what you remove as what you add — and that the best interfaces feel inevitable in hindsight.
Previously worked with
Stripe
Linear
Notion
Vercel
Figma
Product Strategy
Turning ambiguous problems into prioritised roadmaps with measurable impact.
UX Research
Mixed-methods research: interviews, usability testing, surveys, log analysis.
Interaction Design
High-fidelity prototyping in Figma and code. Motion with purpose.
Design Systems
Token-driven, component-based systems that scale across platforms and teams.
Tools & craft
Figma
Protopie
Framer
Maze
React
Storybook
Amplitude
Notion
A process built
on evidence
Discover
Deep-dive into user research, business context, and technical constraints. No assumptions, only evidence.
Define
Synthesise insights into a clear problem statement. Align stakeholders before the first pixel is moved.
Design
Explore broadly, converge deliberately. High-fidelity prototypes that test like real products.
Deliver
Spec with precision. Stay close to engineering through build. Measure outcomes, not outputs.