I'm Maya Chen — a product designer bridging research, systems thinking, and craft to build digital products that feel inevitable once you use them.
Led end-to-end design of a neo-brokerage app from zero to public beta. Simplified portfolio construction for first-time investors through progressive disclosure and contextual education — without removing depth for power users.
Built a multi-brand, accessible component library serving 12 product teams. Reduced design-to-dev handoff from 3 weeks to 4 days.
Redesigned the new-patient funnel for a telehealth platform, cutting drop-off by 38% through form consolidation and inline progress scaffolding.
Turned a complex SQL-first data tool into an approachable self-serve platform used by 5,000+ non-technical operators daily.
A focused 6-week engagement to redesign the purchase funnel for a luxury DTC brand. Reduced steps from 7 to 3 while maintaining trust signals.
I grew up between Taipei and San Francisco — two cities that taught me the tension between efficiency and beauty, and why the best design refuses to choose between them.
After studying Human-Computer Interaction at Carnegie Mellon, I spent four years at Figma sharpening my systems thinking before going independent. Today I partner with early-stage startups and growth-stage companies that want design to pull its weight at the product table.
Outside of work you'll find me shooting film photography, obsessively cataloguing coffee shops, and teaching a bi-annual design critique workshop in the Bay Area.